A growing trend online is podcast video. Whilepodcasting was originally only for audio files, morepeople are beginning to send video, especially withbroadband connections more accessible. To podcastvideo, content distributors enclose it in a websyndication file that users can download and view whenthey want. Users subscribe to the different files,checking them for updates regularly, and download thenew offers when they become available. Each file isoften referred to as an episode, and may be part of avideo blog, or vlog.
Podcast video, and other types of podcasting are thuspart of the blogging revolution. Individuals and groupsaround the world, with a small investment in equipmentand time, can become content producers. Because it isso simple to use and cheap to set up, many people aregetting involved. They can podcast video around theworld, becoming producers and directors for any smallniche they want to exploit.
Many of these podcasters have small audiences thatdownload their podcast video, but larger groups aregetting involved. News organizations and websites thatserve massive audiences are discovering that podcastingand podcast video can distribute their content tomillions of people easily. These groups have found thatpodcasting video is yet another way to distribute theirnews and information. Since podcasting is so easy touse, it’s likely that even more people will start usingpodcast video.